Poster 9:16 10s — An Investigation of the Kinetic Poster
Screens are increasingly present in the private sphere, but even more so in public spaces. They are, therefore, crucial as a means of communication. The potential of these visually playful surfaces is, however, far from being fully tapped, offering graphic designers an enticing range of possibilities as well as a heavy responsibility.
In response, Poster 9:16 10s investigates what constitutes a kinetic poster, and what additional value movement can offer compared to the static medium. In terms of content, Poster 9:16 10s focuses on traditional Swiss tourism posters. Eight places in Switzerland served as the starting point for the study. The kinetic poster shows that movement is not merely used for decoration, but is developed from actual content and can increase the viewer’s comprehension. The process and findings resulted in four products: a series of kinetic posters; ten statements; a documentation of the creative process; and a workshop.
