The Wild Werner — A Crossmedia Mockumentary
How does an urban myth become accepted as truth in contemporary society, and how can it be spread in the shortest time possible? How to tell a story in order that it be accepted by its target audience and the media?
The Wild Werner is the fictional story of an underground go-cart scene in Zurich that claims the streets of the city for its adrenaline thrill. Using a mockumentary film style and a sophisticated distribution strategy, the creators published the story through various channels and skilfully used the media as a multiplier of a fake story. The myth was disseminated beyond Switzerland and attracted much attention.
